Tim references a talk by Scott Belsky at the 99% conference. Here is what Belsky says:
When ideas are new, we have lots of excitement and energy. However, once we settle into trying to make the idea real, the levels of both excitement and energy go down – it starts to feel more like work. How do we respond to this?
According to Belsky, the natural response is to look for the excitement of a new idea again – and succumbing to this temptation is deadly.
Read the whole thing.