Russell Buckley has a nice post pointing to a new Microsoft video about a "break up" between the old advertisers and the new consumers.
Old advertising was all about bombarding the consumer with messages, but what the new consumer wants is to have a dialog. Now, this is not news if you have read the Cluetrain Manifesto or any of the stuff that followed it, but it probably is news for a lot of traditional advertisers.
The new advertiser will be talking to their customers via blogs, message boards and social networks, especially if their target market hangs out online.
No comments:
Post a Comment