Techcrunch on PayPerPost

A year and a half ago, I wrote a post, pointing to this cartoon on corporate blogging. I had said

While its meant to be a bit funny, I can see the day when something like this actually happens.

A couple of days ago, Techcrunch had a post about the controversial PayPerPost, where bloggers are paid to post product reviews and the company can mandate that they be positive. This kind of thing is nothing new, as it happens all the time in mainstream media (what, you though all those magazine articles were unbiased? See this), but it has generated a lot of controversy for 'tainting the unbiased nature of the blogosphere', whatever that means. Check out the comments on the Techcrunch page.