You are no longer in control of your message, advertisers. You can fight it or you can embrace it.
Learn the lesson from the music industry. They fought. They lost. Big media is trying to learn that lesson now. TV is trying to learn that lesson. Your turn, advertisers.
The ad shows a suicide bomber in a VW who tries to explode himself, but nothing happens to the car, followed by the tagline "Small but tough". VW is threatening to sue for the damage caused to them.
Hugh, of gapingvoid, talks more about the changing dynamic of advertising in The Hughtrain, which in turn is based on The Cluetrain Manifesto.
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